15/05/12 7:52 AM
To push past your competition and achieve success with an online business, you need targeted traffic. One of the best ways to use Internet marketing to drive traffic to your website is through banner advertising. Banners are small, clickable ads that contain graphics and other relevant information. They are effective because people tend to notice visual elements before they begin reading website content. In other words, banner ads are eye-catching.
Banner advertising is a straightforward form of Internet marketing. For instance, there are websites that offer banner advertising services. Typically, you pay a nominal monthly rate, which in turn allows you to place your advertisement on another website. It?s a relatively small investment to make in exchange for quickly driving high-quality visitors to your site.
If you don?t want to pay for this form of Internet marketing, there are also a variety of free banner exchanges. With this method, you use a service that is completely free, and which partners you with another website in a type of alliance. This means your website?s banner ad is placed on a website that would complement or enhance what you have to sell, and their banner ad would be placed on your site. Piggybacking off each other, sales increase for both sites.
When considering exchanging banner ads with other sites, keep in mind that the upper limit of banners you can display is relatively small. It?s important that your website remain easy to navigate and professional in appearance. So, if you have 100 banner ads on your site for other online businesses, your site appears cluttered and unprofessional. If this were to happen, instead of building traffic, you?d end up pushing potential customers away. Therefore, you need to be particular about the websites with which you work.
The bottom line is that Internet marketing in the form of banner ads works if done right. Just make sure your banner is placed prominently on others? websites, so it can be easily seen and clicked on. Choose your alliances well and watch your traffic and conversions grow.
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